Building Better Affiliate Marketing Landing Pages
Shoemoney, always a favorite MMO Guru of mine, did a post in March, 2007 titled “When To Make A Landing Page – Affiliate FAQ“. It is still a good read today. One thing he said that strikes me is that the top Performance Marketing earners have unique landing pages, often functional. In his example he shows a ringtones affiliate marketing page that lets the user choose a carrier, input his cell number and choose a registration option.
In fact, these days the top earning marketers are getting far more creative in building dynamic and functional landing pages. Using Wordpress to make your landing pages has the benefit of letting you leverage a large and ever-expanding library of premium plugins and themes. You can use something like CFORMSII for instance, to easily set up forms that will collect user data.
Performance Marketing Simplified with Wordpress Premium Plugins
The WPMarketer FREE plugin for Wordpress is another great example of how using Wordpress to build your landing pages and sites can save you time and help increase your earnings. With WPMarketer you no longer have to create separate pages to mask affiliate links, track your PPC converions and redirect users to the correct affiliate links. All this is done with simple link configuration tools within the Wordpress admin panel.
With Wordpress 2.7 coming soon, this open source CMS is quickly becoming a phenomenon that extends well beyond the “blogging” world. It is simply a tool that can be used to create nearly any Web site quickly. And if you don’t have Web design skills, you have literally tens of thousands of free themes from which to choose.
Or, for a few bucks you can buy something like One-Theme, which lets you set up any site with a totally unique look and feel in about 10 minutes. You can completely customize the colors, layout and whaat content appears on the site. Version 2.0 is due out before the end of 2008 and promises even more dynamic theme configuration options. Starting at only $97, One-Theme, billed as not just a theme but a “Wordpress Enhancement” is definitely worth checking out.
Review Sites Create User Generated Content
Another trend in Performance Marketing these days is to create entire sites for specific niches. Review sites have become easier than ever to create thanks to the WP Site Review plugin by Dan Grossman. This plugin enables you to leverage user generated content with no programming and a super simple setup process.
So, whatever your niche, Wordpress will help you build better landing pages and complete affiliate marketing blogs and Web sites more easily, more quickly and with more functionality than you can ever achieve using disparate PHP scripts and paying your landing page designer to set up each new site.
Speed is the way to higher earnings, while testing and tracking are the real keys to success. Try using Wordpress and investing in a few of these premium tools and take your Performance Marketing results to the next level.