WPMarketer

Why You Should Build Landing Pages in Wordpress

Most affiliate marketers are still building their landing pages as static web pages but these days a one page affiliate offer probably isn’t enough to close the sale so a full blown CMS becomes the way to get to the next level of Performance Marketing, where quality content, CPC, CPA, CPM, In Text and all types of online advertising can be implemented without having to resort to hand coding pages.

The reasons you should use Wordpress to build your landing pages are simple:

1. Speed; why spend time hand coding your LPs when you can manage everything using a powerful database-driven CMS?
2. Easier to do split testing; want to try several versions of your offer? Using Wordpress its quick and easy to set up multiple landing pages to test your creative and offer messaging.
3. Link Masking; using the WPMarketer plugin you can control all aspects of your affiliate links, which means users, bots and competitors see your affiliate links as “pretty” internal links and the only way they can tell where a link leads is by clicking on it!
4. Tracking; with WPMarketer you can easily insert your Google Analytics conversion tracking code for every affiliate link you create … without any coding required!

Building your landing pages in Wordpress is simple. GarryConn.com did a great tutorial on how to build simple affiliate marketing landing pages. But if you really want to leverage the full power of Wordpress you can build a complete Performance Marketing site that can take your landing pages to a whole new level by giving users a reason to bookmark your site and return.

These days the one hit affiliate landing page is losing it’s luster quickly; users can spot a spammy landing page from a mile away and more and more often they simply hit the back button and you’ve spent 10 cents or even a dollar on your Pay-per-click budget for nought! The key to successful performance marketing these days is to offer users a real site with depth and content, a contact form, about us page, privacy policy page and more.

The complexity of building such a site is just too time consuming and unmanageable using static web pages, which is why you want to use a solid CMS like Wordpress if you’re serious about attracting visitors and converting your offers! And, with the WPMarketer plugin, managing and tracking affiliate links is no longer a time suck; now you can set up and track all your offers directly from within the Wordpress dashboard.